amfori hero

Masai & Amfori

Press release
october 2020

Masai takes a stand for women and Gender Equality

Masai was co-founded by a woman, is run by women, is made by women and designed for women. Women play an active and central role in the Masai business, and we are proud to have ambitious and skilled women working on all levels in our organization and in our supply chain.

This is also why we are extremely proud of being invited by Amfori and UN Women to take part in a 10 month journey with the objective of implementing and promoting the Women’s Empowerment Principles (WEPs). The WEPs are a set of principles offering guidance to businesses on how to promote gender equality and women’s empowerment in the workplace, marketplace and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labor and human rights standards and grounded in the recognition that businesses have a stake in and a responsibility for gender equality.

As a company we will be working internally as well as with our suppliers to assess our current position and set clear targets to build a business and supply chain, which encourage and support Women’s empowerment and gender equality.

Thoughtfully designed in Copenhagen
inspired by women



Masai X Amfori
Since 2018, Masai has been a member of the global business association Amfori, that drives responsible business practices through members’ implementation of their social and environmental frameworks, BSCI and BEPI. As a member of Amfori, Masai is committed to Trade with Purpose.


Masai Women:
The Chairman of the Masai Board of Directors is a woman

50% of Top Management are women
60% of Executive Management are women
75% of HQ employees are women

More than half of the producers that produce garments for Masai Collections are owned or co-owned by women. Both of our largest and most long-term producers are run by women – and partners with Masai for respectively 28 years (since the beginning in 1992) and 25 years.