BETTER COTTON INITIATIVE

Masai is a proud member of the Better Cotton Initiative (BCI). BCI is the largest cotton sustainability program in the world, and Masai’s membership of BCI means that we play a part in improving global cotton farming and more responsible farming practices.

By buying this style, you’re supporting more sustainable cotton farming. More responsible cotton includes cotton sourced as Better Cotton, recycled cotton, Fairtrade cotton and organic cotton.