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MASAI STORIES

Meet the women behind the brand

With Masai Stories we want to portray women’s lives through thoughts and reflections from dedicated and passionate women. Because women inspire us. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself.

 

This season we have made internal portraits with the women who works passionately with Masai every day. These portraits are their personal story and their words. We hope the stories will inspire you – and give you an insight to how we work and what we believe in.

 

So we welcome you into our Masai home, enjoy.

MASAI STORIES

MASAI STORIES are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself. Through meetings these women, who all inspired us with their life choices and creativity, we wanted to create a special insight into women's lives. Our stories portray the strength and beauty that emerges when your life passions are allowed to blossom, and when you choose to listen to yourself and pursue your dreams.

But the stories also reflect on community and that notion that we're all stronger together, and also on how we can improve at find inspiration and strength in each other. We'd like to do our bit by putting women more on the agenda, so that together we create new and equal opportunities for each and every one of us. So, this isn't just a collection of stories, rather it's one big story about working together. All the stories are created and told by women, and give us insight, wise words and food for thought.

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Carina Simons

Carina Simons has always followed her heart, in both her life choices and her career. This led to her joining the Red Cross, where she currently is Marketing Manager for Red Cross recycling, raising money for the most vulnerable groups in Danish society. Last year Masai and the Red Cross entered a special partnership whereby Masai customers bring old Masai clothes to their local Masai store, and Masai then sends them on to the Red Cross charity stores. As a thank you all Masai's customers receive a discount on their next purchase.

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Veronica Hodges

Paper artist Veronica Hodges collects paintings of women from the 1800s, painted by women. She believes there’s an honesty and sensuality to them that differs from when men paint women. She also believes that happiness is a form of creativity and that creativity is just like a muscle – you need to exercise it regularly.

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Lene Louderback

Art is creative director Lene Louderback's great passion and is where she finds much of her inspiration when creating new collections for Masai. She believes it’s all about telling a story, interpreting it and making it your own, both in art and in fashion.

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