MASAI STORIES

Meet the women behind the brand


With Masai Stories we want to portray women’s lives through thoughts and reflections from dedicated and passionate women. Because women inspire us. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself.

This season we have made internal portraits with the women who works passionately with Masai every day. These portraits are their personal story and their words. We hope the stories will inspire you – and give you an insight to how we work and what we believe in.

So we welcome you into our Masai home, enjoy.
Meet the women behind the brand

Maude McNair Rahbek

Head of Production

Maude McNair Rahbek
Maude is Masai’s production manager, so her responsibility includes the entire process of making each piece of clothing. Maude has extensive knowledge ...

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Lene Louderback

Creative Director

Lene Louderback
Lene is the Creative Director at Masai and has overall responsibility for our collections. That means Lene sets the tone, together with her talented team ...

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Sidse Jensen

CSR & Sustainability Manager

Sidse Jensen
Sidse is Masai’s CSR Manager. Corporate Social Responsibility means that we and Masai as a company want to take responsibility for every aspect of ...

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Tanja Marjatta Juhl

Senior Print Designer

Tanja Marjatta Juhl
Tanja is one of the creative women who help create the styles that go into the collection. Prints have always featured strongly in Masai’s DNA ...

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Sarah Kronbach Hermanstad

Head of Retail

Sarah Kronbach Hermanstad
Sarah is Masai’s retail manager. That means Sarah’s main responsibility is Masai’s shops, which includes the customer experience and contact for each ...

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Maria Stigsnæs-Eriksen

Head of E-Commerce Sales and Campaigns

Maria Stigsnæs-Eriksen
Maria manages our online shop, so, in her role, considerate communication with our loyal customers is key. Maria and the entire E-Commerce team ...

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MASAI STORIES


MASAI STORIES are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself. Through meetings these women, who all inspired us with their life choices and creativity, we wanted to create a special insight into women's lives. Our stories portray the strength and beauty that emerges when your life passions are allowed to blossom, and when you choose to listen to yourself and pursue your dreams.

MASAI STORIES
But the stories also reflect on community and that notion that we're all stronger together, and also on how we can improve at find inspiration and strength in each other. We'd like to do our bit by putting women more on the agenda, so that together we create new and equal opportunities for each and every one of us. So, this isn't just a collection of stories, rather it's one big story about working together. All the stories are created and told by women, and give us insight, wise words and food for thought.

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