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Purpose of using cookies on the website:

This site uses cookies for:

Technical functionality


Measuring traffic


Advert development (frequency, user measurement and suchlike)


Behaviour-based individual targeted advertising




Owner information

This website is provided by:


The Masai Clothing Company ApS

Hammerensgade 1

1267 Copenhagen K


CVR NR.: 10279488

Phone:  (+45) 89 87 07 44




This website uses cookies in connection with the above purposes. A cookie is a small text file that is stored in your browser to be able to recognise your computer with any subsequent returning visits to the website. No personal information is stored in our cookies and they cannot contain any viruses.


How long cookies are stored for

Cookies delete themselves automatically after a certain number of months (this can vary).  However, they are automatically renewed after each visit.


How to delete cookies

See instructions here: Handling of cookies.


How avoid using cookies

If you do not wish to receive our cookies, you can block them. See instructions here: Handling of cookies.


Which cookies are used for our website

Cookies are used to keep statistics about the number of users as well as information about them to better customise their content and advertising.


Google Analytics (measuring traffic)

The website uses cookies from Google Analytics, Hotjar, Salesforce commerce cloud, Sitecampaign and Content Square to measure the amount of traffic on the website. You can deselect cookies from Google Analytics here: Google tools.


Advertising network (advertising development/targeted advertising)

The website uses the following advertising network:





You can deselect the option to be part of a number of advertising networks that share information across different websites. You can find the list and read how to deselect here: Delselecting cookies.


Use of personal information

Personal information is never passed on to third parties unless you give us your consent. We never collect personal information unless you have given us this information when registering, purchasing, or participating in a survey, etc. On such occasions, information will be collected such as your name and address, postcode, email, gender, age, interests, opinions and knowledge of various subjects. 

Personal information is used to complete the purchase or service for which the information has been collected in connection with. The information is also used to get to know you and other users of the website better. This usage may include studies and analyses aimed at improving our products, services and technology and displaying content and advertising that have been customised to your interests and user profile.


Contact regarding personal information

If you would like access to the information that is registered about you with Masai, please contact or telephone (+45) 89 87 07 44. If we have registered incorrect data, or you have any objections, please contact the same place. You have the opportunity to have knowledge about the information registered about you, and you can object to a registration under the provisions of The Act on Processing of Personal Data. Please note that we do not store sensitive personal and/or personally identifiable information about you as a user.


Protection of personal information

In accordance with The Act on Processing of Personal Data, your personal information has to be stored securely and confidentially. We store your personal information on a server with limited access, which is located in controlled facilities.  Our security is checked regularly to ensure that our user information is handled responsibly and always take into consideration your rights as a user. However, we cannot guarantee 100% security for data transfer over the internet. This means there may be a risk of unauthorised persons gaining access to information when data is sent and stored electronically. Therefore you are submitting your personal information at your own risk.

Personal information is deleted or made anonymous continuously after the purpose for which it was collected has finished. Personal information is kept for a maximum of 12 months after use.

The rapid development of the internet means that changes in our processing of personal data may be necessary. We reserve the right to update and amend existing guidelines for the processing of personal data. If this happens, we will obviously amend the date for "last updated" at the bottom of the page. In case of major changes, we will notify you in the form of a noticeable message posted on our websites.

To the extent that personal information is processed about you, under The Act on Processing of Personal Data, you have the right to be informed about which personal data relates to you If it transpires that this processed information or data is incorrect or misleading, you are entitled to demand it is amended, deleted or blocked. You may at any time object to the information about you being subject to processing. You may at any time withdraw your consent. You have the opportunity to complain about the handling of information and data relating to you. Complaints  should be submitted to the Danish Data Protection Agency, cf. The Act on Processing of Personal Data § 58 section 1.

Latest update: 18.04.17