Maude is Masai’s production manager, so her responsibility includes the entire process of making each piece of clothing. Maude has extensive knowledge of textiles and manufacturing techniques, and her dedication to crafting the best possible garment from the very best materials available is a daily inspiration. Maude has travelled the world and is in close contact with the people who take the design and turn it into a beautiful fashion statement.
Masai stories
Maude McNair Rahbek
May 2021
Head Of Production at Masai
“Here at Masai, we’re extremely proud of our suppliers. Some of them we have worked with since the very first collection, so they know Masai as well as we do. It’s equally remarkable that our main suppliers are women, which lends a special understanding to the collections we create together. We don’t actually have very many suppliers, but we work extremely closely with the few we use. In fact, we work so closely that we sometimes get invited to a family wedding, or receive a joyful phone call with news of a daughter’s engagement. I feel so privileged, and it really warms my heart that I’m allowed to keep company with such wonderful women. I feel, too, that you have to consider how many women’s hands have touched a piece of Masai clothing before we hang it up in the shop, which makes you feel part of something bigger.”
Maude McNair Rakbek
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Head of Production, Masai
Masai stories
Masai stories are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself. Through meetings these women, who all inspired us with their life choices and creativity, we wanted to create a special insight into women's lives. Our stories portray the strength and beauty that emerges when your life passions are allowed to blossom, and when you choose to listen to yourself and pursue your dreams.
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Elisabeth Nielsen
The Danish/Ukrainian pianist Elisabeth Nielsen began her musical journey and her love affair with the piano when she was just 5 years old. For her, music is a language that gets its energy from the audience.
Cristina Santos
At MASAI we price long term relationships with the people, who are part of the process of creating pieces of fashion, that transcends time. One such key person is Cristina Santos, who has worked with Masai and the production of jersey styles in Portugal for more than 23 years.
Sarah Kronbach Hermanstad
Sarah is Masai’s retail manager. That means Sarah’s main responsibility is Masai’s shops, which includes the customer experience and contact for each woman entering a Masai shop.