BCI trains farmers to use water efficiently, care for the health of the soil and natural habitats, reduce the use of harmful chemicals and respect the rights and well-being of workers. It’s a holistic approach to growing cotton in a more sustainable way. Better Cotton is sourced via a system of Mass Balance and not physically traceable to end products. BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.
Read more about Better Cotton and BCI at bettercotton.org.