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Masai Stories

Masai 30 Years

August 2022

2022 is a special year for us at Masai as it’s the year we turn 30, an achievement we are grateful for and don't take for granted. We feel there is a rare beauty in celebrating 30 years of Masai, and we’re allowing ourselves the not-very-Danish joy of taking pride in our own success.

The amazing people who have been a part of our journey are definitely the reason for our success. So we have invited nine women, both colleagues and customers, to an open, honest and personal talk about turning 30, about being a woman today and about why Masai is so special. All of this has been put together into a lovely story that feels like the perfect way to celebrate ourselves and Masai.

Bear in mind that we are not actors or models, and that we did this as well and honestly as we could with the aim celebrating Masai through a personal narrative.



Head of Sales, Germany

Lindsay is responsible for our sales in Germany, Austria and Switzerland. Lindsay has been working for Masai since 2019. Together with her team, Lindsay makes sure that we have a successful cooperation with our customers in these markets, and she is always looking for new customers to join the Masai family.



Sales Area Manager, United Kingdom

Fionnuala is our sales area manager in UK, located in our showroom in London. Historically, UK is one of our most important markets, where many customers have been with us for years. Fionnuala is working together with some of our biggest accounts and makes sure we are successful together. Fionnuala has been working for Masai since 2016.



Sales Executive, Sweden

Johanna is responsible for selling to our customers in the northern part of Sweden. Johanna has been working for Masai since 2020. She started by working in retail but today she works from our showroom in Stockholm where she takes good care of our Swedish retailers.  



Sales Executive, Denmark

Marianne began working for Masai in 2002, which means this year she celebrates her 20th anniversary, the same year we celebrate ourselves. This is an accomplishment to be proud of and we know that many of Marianne’s customers in the northern part of Denmark have been with her and us for many years. Thank you and congratulations, Marianne.



Head of Marketing, Denmark

Christina is our Head of Marketing, and she has been with Masai since 2019. Christina takes care of everything we say about Masai, she is the voice of our brand. It is important to her that our communication with customers is honest, relevant and interesting.



Masai Store Manager, Denmark

Martina is our store manager in our Masai Store in Aalborg, Denmark. She has been with Masai since 2019. Martina meets our customers on a daily basis, and is therefore a very important Masai ambassador. As she herself says, ”I always bring my heart to work”, making sure that everyone who visits the store gets the best possible experience.



Masai Wholesale Customer, Denmark

Pia is one of our loyal wholesale Masai customers. She has her own store, Maggie Dee, in the Eastern part of Denmark. Pia has been buying Masai collections for her store since 2000. We are very proud of the partnership we have with Pia - it’s a partnership we cherish and do not take for granted.  



Masai Customer, Denmark

Michelle is a true Masai customer. We got to know Michelle by chance – meeting her on a day when she was wearing Masai from top to toe. Michelle works as a jazz singer and she loves wearing Masai as she feels comfortable, modern and classic at the same time. Michelle has been a Masai customer for the last 2-3 years. We are proud to have her as our customer. 


MASAI STORIES are portraits of women’s lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself. Through meetings these women, who all inspired us with their life choices and creativity, we wanted to create a special insight into women’s lives. Our stories portray the strength and beauty that emerges when your life passions are allowed to blossom, and when you choose to listen to yourself and pursue your dreams.

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Elisabeth Nielsen

The Danish/Ukrainian pianist Elisabeth Nielsen began her musical journey and her love affair with the piano when she was just 5 years old. For her, music is a language that gets its energy from the audience.

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Sarah Kronbach Hermanstad

Sarah is Masai’s retail manager. That means Sarah’s main responsibility is Masai’s shops, which includes the customer experience and contact for each woman entering a Masai shop.