Sarah is Masaiās retail manager. That means Sarahās main responsibility is Masaiās shops, which includes the customer experience and contact for each woman entering a Masai shop. At Masai, you donāt just buy clothes, you find space to be yourself, and a vision for women that goes beyond conventions and box-ticking, and thatās what makes Sarahās work so rewarding. Sarahās extensive experience is very much an added bonus that also benefits colleagues and customers.
Sarah Kronbach Hermanstad
May 2021
Head of Retail at Masai






MASAI STORIES are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself. Through meetings these women, who all inspired us with their life choices and creativity, we wanted to create a special insight into women's lives. Our stories portray the strength and beauty that emerges when your life passions are allowed to blossom, and when you choose to listen to yourself and pursue your dreams.
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Loa Dalgaard Worm
Ever since she was a small child, Loa Dalgaard Worm has wanted to save the world. Today, sheās able to come closer to achieving that goal, step by step and day by day, through collaborating closely with companies all over the world to put in place ambitious sustainability strategies.

Maude McNair Rahbek
Maude is Masaiās production manager, so her responsibility includes the entire process of making each piece of clothing. Maude has extensive knowledge of textiles and manufacturing techniques, and her dedication to crafting the best possible garment from the very best materials available is a daily inspiration. Maude has travelled the world and is in close contact with the people who take the design and turn it into a beautiful fashion statement.