Stylish Everyday Favourites

You deserve clothes that elevate your everyday – whether you're working from home, teaching, or juggling meetings and coffee breaks. Here you'll find our top picks for a stylish, versatile wardrobe, where Scandinavian simplicity meets feminine comfort. From soft knits and flattering dresses to airy tunics, jackets and lounge-inspired trousers – designed to make you feel confident, stylish and comfortable all day long.
  • Jettina Jacket - Black, Beannie JERSEY Top - Navy Blazer, Passang Denim Trousers - Dark Denim
    Coming soon
  • NEW
    Available in 4 colours
    4 colours
    DKK 899,00
  • NEW
    FSC® CERTIFIED
    Available in 4 colours
    4 colours
    DKK 599,00
  • NEW
    Better Cotton
  • NEW
    Available in 4 colours
    4 colours
    DKK 899,00
  • NEW
    FSC® CERTIFIED
    Available in 2 colours
    2 colours
    DKK 999,00
  • NEW
    FSC® CERTIFIED
    DKK 799,00
    DKK 799,00
  • NEW
    Available in 5 colours
    5 colours
    DKK 399,00
  • NEW
    Better Cotton
  • NEW
    FSC® CERTIFIED
    DKK 799,00
    DKK 799,00
  • NEW
  • NEW
    Available in 4 colours
    4 colours
    DKK 899,00
  • NEW
  • NEW
  • NEW
    Available in 2 colours
    2 colours
    DKK 899,00
  • NEW
    FSC® CERTIFIED
    DKK 899,00
    DKK 899,00
  • NEW
    FSC® CERTIFIED
  • NEW
    Better Cotton
  • Nymosa Dress - Duck Green, Rumani Earrings - Gold
    Coming soon
  • NEW
    Better Cotton
  • NEW
    DKK 899,00
    DKK 899,00
  • NEW
    DKK 249,00
    DKK 249,00
  • Ingelena Denim Shirt - Dark Denim, Stephi Denim Skirt - Dark Denim, Rasline Belt - Sh. Chocolate
    Coming soon
Back to everyday life – dressed in style and confidence

Style for all of life's daily roles

Your everyday life is anything but ordinary – and your wardrobe should reflect that. Our styles are created for women who live life fully: those who inspire, lead, teach, organise – or simply enjoy being on the go.

Here, you'll find flattering cuts and timeless silhouettes paired with artistic prints and premium materials. Say goodbye to stiff suits – and hello to clothes you’ll genuinely look forward to wearing.

Styling tips:

• Add personality to your work wardrobe

• Layer soft knits and tunics for a modern, relaxed look

• Choose trousers with an elastic waistband and subtle details for comfort with style

• Pair printed dresses with solid-colour jackets for a chic, balanced look

• Accessorise with pieces that express your unique style

Masai – where comfort meets effortless style

Our everyday and workwear pieces are designed for women who want to feel beautiful, free and confident – all day long. With fabrics that feel soft against the skin and thoughtful details that make a difference, Masai is your shortcut to a wardrobe that works.

Explore our collection of dresses, trousers, tops, tunics, jackets and accessories – all designed to make you shine, whether you're at work or enjoying your day off.

Get 10% off your first order when you sign up for our newsletter – and be the first to discover new collections and exclusive offers.

Shop comfortable, stylish workwear for women at Masai.net